Pizza has been a longstanding go-to dish for movie night—but we noticed a growing pop-culture trend—the increasing use and adoption of subtitles. So we used appetizing product photos to pay off headlines designed as overly descriptive subtitles.
Result: 44.3 million impressions—19% higher than estimated and peak store sales during periods when our tactics were in market.
Creative Team: Elliott Kuss, Craig Markou
