Inspired by what can happen when you combine an open mind, a whimsical fish-shaped cracker and snack time, we launched the purpose-fuelled “Feed Imagination” platform as part of an IAT that included Zulu, Spark and Proof.
Recognition: Adweek Impact Awards, Applied Arts, AToMiC Awards, Gold Effie Award, Epica Awards, Kinsdale Shark Awards, New York Festivals, Shopper Innovation + Activation Awards, Marketing Awards, Best in Show Media Innovation Awards.
Press: Ad Age, Bloomberg, Campaign, Global, CBC, Contagious, CTV, Global News, Globe & Mail
In-store, shoppers could discover an on-pack experience where a QR code launched an AR game that brought families into an imaginative Goldfish world.
Role: ECD / Art Director (Shopper). Mars Creative Team: Fen Hsu and Marlon Tiongson