This ad was created by the creative team of Ryan Egan and Pepe Bratanov, with a creative direction assist from me. It featured my son because I knew that he could make this face for hours at a time.
Recognition: Communication Arts Advertising Annual, Luerzer's Archive
Recognition: Communication Arts Advertising Annual, Luerzer's Archive
Because diarrhea can strike unexpectedly, sufferers tend to feel out of control, and never want to stay far from a washroom. To visualize this ‘burden’, Imodium used an image of a port ‘o’ potty strapped to a golfer’s back. The ad suggests that an Imodium pill is the easy way for sufferers to ‘take back control’ by managing their diarrhea.
Recognition: Advertising & Design Club of Canada
Recognition: Advertising & Design Club of Canada
