In a world where every recipe is shot the same "Instagram" way – overhead with flat lighting, we created dynamic and engaging images that made Campbell's Soup the catalyst of memorable meals.
Recognition: Applied Arts Advertising Campaign, Communication Arts Photography Shortlist, Shopper Innovation + Activation Awards
Then we created a new advertising platform for Campbell's by providing major grocery retailers with 195,000 fully compostable produce bags. These branded bags were printed with recipe ingredients and gave Campbell's much needed out-of-aisle exposure.
Role: ECD / CW / AD
