This integrated campaign re-positioned Kit Kat Chunky as the ultimate hit of chocolate. Sales results were remarkable. Before the campaign, Kit Kat Chunky was at risk of dropping out of the Top 20 chocolate bars in Canada, at #18 and dropping. After one year, with this campaign being the only activation in market, the bar rose to #11.

Recognition: One Show, Effies, World's Funniest Commercials (TBS), Marketing Awards

In addition to TV, online video and social, we created unique business cards for the Kit Kat brand team. The cards resembled and functioned like a Kit Kat bar, so recipients would be instantly reminded of Kit Kat’s unique 4-finger benefit. Ron Kosan and Mike DiCandido were the creative team.
Then we took our Big Hit idea to the UFC expo and challenged fans to test their own big hit against top UFC fighters.
Role: GCD / AD (Video, Activation), GCD (Business Cards). Colin Winn: GCD / CW

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