This integrated campaign re-positioned Kit Kat Chunky as the ultimate hit of chocolate. Sales results were remarkable. Before the campaign, Kit Kat Chunky was at risk of dropping out of the Top 20 chocolate bars in Canada, at #18 and dropping. After one year, with this campaign being the only activation in market, the bar rose to #11.
Recognition: One Show, Effies, World's Funniest Commercials, Marketing Awards Gold
Recognition: One Show, Effies, World's Funniest Commercials, Marketing Awards Gold
Role: GCD / AD, Colin Winn: GCD / CW