White Ribbon is the world's largest movement to end violence against women and promote gender equality through a new vision of masculinity. But many people don't want to hear this message. To break through, we used the simple act of giving flowers as an example of gender stereotypes that need to be re-examined.
Recognition: Ad Age, Ads of the World, Government of Canada, Government of South Korea, Marketing Awards, PHNX Awards
Press: Applied Arts, Campaign, Financial Post, Shots, Strategy, Taiwan News, Wall Street Journal
Case Study:
After seeing the viral video, the South Korean Government reached out and invited White Ribbon to give the key note address at their International Women's Day celebration and is now using the video as part of the Korean Military Academy's Gender Equity training.
Role: ECD / CW / AD, Director / Editor / CW: Aaron Robson, Cinematographer: Joel Powley
