White Ribbon is the world's largest movement to end violence against women and promote gender equality through a new vision of masculinity. But many people don't want to hear this message. To break through, we used the simple act of giving flowers as an example of gender stereotypes that need to be re-examined.
Recognition: Ad Age Editor's Pick, Ads of the World | Highlighted Campaign
Press: Applied Arts, Campaign, Financial Post, Shots, Strategy
Role: ECD / CW / AD, Director / Editor / CW: Aaron Robson, Cinematographer: Joel Powley
