To clearly establish Walmart as the ultimate toy destination for Christmas shoppers, we re-imagined a typical toy flyer. Custom die cuts were used to make it look like a child had used scissors to cut out all their favourite toys for their Christmas wish list. This unique idea gave people a chance to experience, first-hand, a holiday ritual kids have been doing for generations. 200,000 flyers were distributed through daily newspapers and direct mail.
Recognition: D&AD, One Show, Clios, Applied Arts
Recognition: D&AD, One Show, Clios, Applied Arts
When drivers think about performance, horsepower and cornering come to mind. But both are affected by the quality of tires more than any other factor. In fact F1 races can be won or lost simply by tire choice. So in this campaign, where the tires meet the road, or the contact patch, takes centre stage.
Recognition: LIA (London International Awards) Out of Home, Campaign
This ad was created by the creative team of Ryan Egan and Pepe Bratanov, with a creative direction assist from me. It featured my son because I knew that he could make this face for hours at a time.
Recognition: Communication Arts Advertising Annual, Lurzer's Archive
Recognition: Communication Arts Advertising Annual, Lurzer's Archive
This campaign launched Tropicana's Essentials that featured the added benefits of fibre, calcium and omega 3. These iconic images were used throughout the media buy that included print, in-store and online.
Recognition: Communication Arts Advertising Annual, Applied Arts Advertising Annual
