What started out as an idea for Call of Duty Modern Warfare quite literally morphed into this spot for Guitar Hero III. It went on to become the best-selling video game of the year, both in terms of units sold and revenue earned, and was the first single retail video game to exceed one billion dollars in sales.
Thanks to Mark Monteiro and the team at DDB, Blue Source at MJZ and some guy named Slash.
Recognition: Ad Age, Cannes Lions Shortlist
This spot was created for Super Bowl and also aired on the Oscars later in the year. Recognition: Cannes Lions Shortlist
Another Super Bowl spot featured a very slippery Cedric The Entertainer and was shot on location at the Standard in Hollywood.