To clearly establish Walmart as the ultimate toy destination for Christmas shoppers, we re-imagined a typical toy flyer. Custom die cuts were used to make it look like a child had used scissors to cut out all their favourite toys for their Christmas wish list. This unique idea gave people a chance to experience, first-hand, a holiday ritual kids have been doing for generations. 200,000 flyers were distributed through daily newspapers and direct mail.
Recognition: D&AD, One Show, Clios, Applied Arts
Recognition: D&AD, One Show, Clios, Applied Arts
